Posted: November 07th, 2006 by Richard Banfield  Category: Tips & Tricks

I recently asked SEO guru, Dave Pye, whether he thought the hype around the social networking world was really relevant to website owners and their marketing ambitions or is it just a distraction?

Social media marketing is so new, and there is such an unfocused buzz around it, that it is easy to get completely overwhelmed. Is there any difference between SMO and SMM, for example? How can MySpace and Digg both be categorized as social/new media when they are fundamentally so very different? The strokes are very broad right now, and subcategories that are going to help the layperson understand the new landscape are emerging. MySpace’s audience might be completely useless to an accounting software firm. Likewise, an article about a band, comedian or movie will get buried quickly on a social voting site like digg. What’s good for one business in terms of social media may be completely irrelevant to another. First, understand what is out there and then focus on one or two SMM outlets or strategies that are likely to relate best to your business objectives and target market.

Comment   |   Read Comments  |   Permanent Link